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The project aims to initiate the establishment of networked billboard
galleries (permanent exhibition space on billboards) placed in the
exposed areas of European cities. Billboard surface transformed
to the gallery space opens a communication scope of artwork by including
incidental spectators crossing streets of the city into the intended
audience. Billboard galleries, using art as the main communicating
channel, will provide a platform for the communication of participating
countries. As a result of the reciprocal exchange of artistic/curatorial
projects and simultaneously running exhibitions in public spaces
of different cities, an inexperienced interconnecting link will
be established.
The gallery program consists of international and regional parts.
The Regional program of the Gallery will present the artworks in
the context of that particular participating country. The presentation
of art projects within the International part of the Gallery program
is based on a selection from a wide range of both local and foreign
authors. The circulation of the projects will secure the key idea
of the whole project - network cooperation and communication. Besides
the collective exhibition prepared each year, other shared exhibitions
will be realized, also as a part of the project's international
program. However the extent and amount of participating countries
depends on the agreement of the participating coordinators.
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